More and more of today’s economy takes place online in 2025, with digitalisation becoming the norm for countless businesses. That’s why online visibility is so important, whether making sales directly from your digital channels or directing people to your physical locations. Whether working with an online marketing agency or trying to boost your profile independently, there are various approaches that you can take.
This piece touches on digital ways to boost brand visibility, covering techniques that you can both pay for or complete yourself.
Search engine optimization (SEO)
SEO is on the top of many a digital priority list in the 2020s, with brands working to rank higher on search engine results pages (SERPs). Using platforms like Semrush and Ahrefs is a great way to complete tasks like:
- Keyword research and on-page integration
- Off-page techniques like building quality backlinks from reputable pages
- Ensuring the website is user-friendly, mobile optimised and generally fast
- Applying local SEO for location-based searches
Creating organic traffic is a super cost-efficient way to boost visibility over time – it’s not an overnight fix though!
Content marketing
Content marketing aligns with SEO as a pillar of growing an online presence. Optimised articles and other pieces of content should be used to provide valuable, relevant content to attract and engage your target audience. Pieces of content can range from light blog posts to in-depth podcast investigations and everything in between.
Social media marketing
The vast majority of businesses use social media to boost brand awareness in the 21st century. You can approach the various platforms in a range of ways to increase your online presence, including:
- Comedic, viral-style videos and memes
- Interacting with followers and commenters to build a sense of community
- Creating paid and targeted social media marketing materials
Social media allows companies to connect with their audience like never before so you can’t disregard it as a pillar of your digital strategy.
Paid Google Ads (PPC)
Online visibility can be significantly increased with PPC ads – paying for ads to appear on Google. The model works with businesses paying for the number of potential customers that click through to the website. Again, these Google ads should be optimised for search engine relevance, ensuring maximum organic traction.
Email marketing
Email marketing is still an effective way to connect with past, current and potential customers. You need to build a list of collected addresses, offering some incentives to encourage sign-ups, then follow up on them with targeted and personalised messages. Email sequences can be automated as well to maximise efficiency.
Online reputation management (ORM)
Online presence management is largely about taking care of your business’s digital reputation. ORM processes can take place across a wide variety of channels, ranging from responding to social media comments and messages to addressing feedback (positive and negative) from online reviews. It’s similarly important to understand crisis communication, ensuring your audience is in the know what’s going on when your business experiences unexpected downtime.
Website design and user experience (UX)
Online visibility requires user-friendliness and visual appeal. User experience will have a huge impact on how many people see your business, along with how they feel about it. The website needs to be:
- Mobile responsive
- Fast loading
- Easy to navigate
There’s no point putting all this effort into the other promotional processes if they lead to a subpar website. You don’t want more people to see an unfinished product!
If you’re struggling to build a visible brand in the digital space, you need to invest a sufficient amount of time, effort and money to do so. If, like many businesses, you need to focus primarily on service/product offerings, work with an experienced digital marketing agency who knows how to navigate the online landscape.
